W3AR Co-creation Guide
One of the first questions we get from customers is usually something like, “How do we get started?”
Great question. To make things simple, we built a co-creation guide, with six stages. See below. Also, there is no cost to our customers to execute stages 1 and 2. It’s free! We just ask that you allow us to put the designs in our lookbook if you don’t want to produce them.
1. Project Scoping (3-5 days): To kick things off, our customer shares their vision for a drop, including a desire for physical or digital apparel, or both. This might be tied to an event, a conference, a milestone, or something that’s representative of the community. Our customer will also share any brand or other creative assets in vector format. Additionally, we’ll discuss drop mechanics, specifically token-gated commerce with new or existing tokens.
2. Design (1-2 weeks): With the vision and creative assets, W3AR creates a design brief, then aligns with the customer on the brief, as well as styles, colors, units, and estimated cost.
3. Pre-production (1 day): This stage is mostly for W3AR, as we’ll be prepping physical and/or digital designs for production.
4. Production (3-4 weeks): For physical apparel, W3AR will be managing the sourcing of premium materials and then subsequently the decoration processes to apply art from the design stage. For digital apparel, production will be shorter, involving mostly platform configuration, depending on the type of digital art. For instance, if we’re dropping NFTs, we’ll need to set up a collection on OpenSea. For digital wearables, there will be set up time and processes required on Decentraland or other metaverses.
5. Distribution and Community Engagement (1-2 weeks): As we wrap up the production stage, we will prepare for distribution and community engagement. For physical apparel, this can be as simple as sending all product to a single event location, or it may mean sending to individual addresses. For digital apparel, we’ll be testing and preparing drop mechanics. All of this will be scoped during the project scoping stage and then refined in parallel with other stages so that we’re ready to go. It’s also during this stage that we will be dropping teasers to the customer’s community, hyping the project, and then after the drop, communicating with the community to ensure that everything has been distributed as planned.
6. Post-mortem (1 day): Our post-mortem is our opportunity to improve. We’ll request and synthesize feedback from our customer, their community, and our internal teams, seeking to build on our learnings and strengthen long-term relationships with all stakeholders.
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