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our purpose & principles
W3AR's purpose is to empower community engagement and identity for web3 builders, DAOs, NFT collections, and web2 brands. We believe that apparel has been and will continue to be a critical way that people express their choices, their beliefs, their identities. By focusing on premium products and service, both in physical and digital goods, we take an uncompromising approach to providing the highest-quality collaboration experience.
We have 5 core principles that guide our work:
Collaboration: Build on the (wild) ideas of others
Culture: Foster an environment of joy and responsibility
Learning: Experiment often and rapidly to learn, starting simple, moving to complex
People: Hire and sustain a top-tier, diverse team
Sustainability: Source ethically, manufacture sustainably, physically and digitally
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